Reese’s Senior Bowl

BRAND IDENTITY • MESSAGING • MARKETING CAMPAIGN

To put more eyes on Reese’s Senior Bowl, we delivered a vibrant and unforgettable visual identity with a messaging strategy that put Mobile, Alabama in the spotlight.

We leveraged the Reese’s color palette to create a bold and playful identity. Among the floods of bright colors are playbook symbols, Xs and Os that come alive in digital executions.